The word ‘Everyday’ in this book’s title points to a critical but under-recognized feature of highly effective negotiation, its inclusiveness. It isn’t limited to any one set of situations, topics, masters or, tellingly, to any one gender. With the research-based information and instruction engagingly offered within its pages, we can all up our game significantly.

Robert Cialdini, Author of INFLUENCE and PRE-SUASION

For the Forces of Good is a fantastic book for anyone who wants to supercharge their negotiation powers. It is highly readable, thoughtful, personal, and full of useful ideas and tips to improve to your everyday negotiation skills. Lucia’s energy, smarts, and passion for negotiation sparkled and inspired me throughout the entire book.

Grande Lum, Obama Administration Director, Department of Justice’s Community Relations Service; author of The Negotiation Fieldbook and Co-Author of America’s Peacemakers

Captivating, layered, accessible, content-packed, and written in a warm, personal voice. There’s nothing quite like it on the market in the way Lucia connects it all together. It’s fantastic!

Anita Christine Knowlton, Clinical Professor of Law & Founding Director of the Center for Negotiation & Dispute Resolution, University of California Hastings College of the Law